Digital Communication Landscape

This is my final post into Dominique’s DIY Diary and provides me with the opportunity to reflect on what I have learnt during the course of the past six weeks. The topics that have been discussed are; the behaviour of individuals and groups in digitally-mediated environments, website design, offline media, architecture of a webpage, online culture and the social networking phenomenon.

During the summer of 2013 I worked for a company who designed and developed websites, this is when i first discovered my passion for digital marketing. Website design in respect of its suitability for purpose and audience is absolutely essential when designing any website. Websites need to function well and be easy to navigate. they must portray the brand image and meet customer expectations. it is also integral that websites follow the legislations required by the The Disability Discrimination Act (DDA). This legislation ensures that websites are accessible to blind and disabled users. Trenton Moss provides more information in his blog post “Disability Discrimination Act (DDA) & web accessibility”.

It is also very important to consider SEO when designing a website; “SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users” (Third Door Media, 2014).

The Social Media Phenomenon is something that has hit us all by suprise. Although a huge success, social media does of course have its downfalls. Marketing Vox (2014) says that ad agencies are getting very frustrated that “brand posts reach a smaller percentage of their page’s followers on Facebook, meaning organic reach for the standard brand post is down” (McDermott, 2014).

Online videos such as YouTube are seeing an ever increasing amount of pop-up ads; “rising to an average of nine per long-form item. This is less than half of what must be suffered while watching television, but 86 percent more than the same period last year” (Marketing Vox 2014). “The growing digital ad economy is being driven by a proliferation of mobile devices, improved measurement of ad effectiveness and increased digital production and distribution”, Knopper (2014) says.

Trendpedia is a blog search engine, it finds trends in social media by searching online and finding the articles that talk about your topics. It will then organize these articles in a trendline that shows the popularity of the topic over time. Neil Bradley (2011) writes “Software trawls consumer generated media (blogs, facebook etc.) continuously and inspects this information using text analysis programs (like NVivo etc) and then sells information to companies about how they are perceived – negative or positive”.

References

adbalance, Online Overtakes TV For First Time As Most Popular UK Ad Medium | AdBalance – ad network reviews and comparisons. Available at: http://www.adbalance.com/online-overtakes-tv-for-first-time-as-most-popular-uk-ad-medium/ [Accessed March 6, 2014].

Anon, News | Radio Times. Available at: http://www.radiotimes.com/topic/radio/5739 [Accessed March 6, 2014].

B&Q, B&Q. Available at: https://www.facebook.com/bandq [Accessed March 6, 2014a].

B&Q, B&Q (BandQ) on Twitter. Available at: https://twitter.com/BandQ [Accessed March 6, 2014b].

B&Q, bandq – YouTube. Available at: http://www.youtube.com/user/bandq [Accessed March 6, 2014c].

Bradley, N., 2011. Metricman Blog: Social Media Monitoring. Available at: http://metricman.blogspot.co.uk/2011/02/social-media-monitoring.html [Accessed March 6, 2014].

Corrigan, J., Jason Corrigan (JCorriganSEO) on Twitter. Available at: https://twitter.com/JCorriganSEO [Accessed March 6, 2014].

Corrigan, J., 2013. Set Up Your Offline Media To Maximize Your Online Exposure. Available at: http://www.socialmediaexplorer.com/social-media-marketing/set-up-your-offline-media-to-maximize-your-online-exposure/ [Accessed March 6, 2014].

DDA, The Disability Discrimination Act (DDA) | nidirect. Available at: http://www.nidirect.gov.uk/the-disability-discrimination-act-dda [Accessed March 6, 2014].

Dowell, B., 2014. Radio 1’s Nick Grimshaw manages to stem audience decline with latest Rajar figures. Available at: http://www.radiotimes.com/news/2014-02-06/latest-listening-figures-good-news-for-radio-lovers-and-nick-grimshaw [Accessed March 6, 2014].

Fish, D., Why should you have a mobile friendly website? – Studioworks. Available at: http://studioworks.co.uk/blog/why-should-you-have-a-mobile-friendly-website/ [Accessed March 6, 2014].

Forbes, The State Of Mobile Marketing: It’s The Best Of Times And The Worst Of Times – Forbes | Mobile Marketing & Technology. Available at: http://mobilemarketingandtechnology.com/2014/02/28/the-state-of-mobile-marketing-its-the-best-of-times-and-the-worst-of-times-forbes/ [Accessed March 6, 2014].

Godin, S., Seth’s Blog: Permission Marketing. Available at: http://sethgodin.typepad.com/seths_blog/2008/01/permission-mark.html [Accessed March 6, 2014].

Grudin, J., Digitally Mediated Interaction: Technology and the Urge System, Microsoft Research.

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IPA, The Long and the Short of It. Available at: http://www.ipa.co.uk/Framework/ContentDisplay.aspx?id=9225 [Accessed March 6, 2014].

MarketingVox, 2014. Facebook Not Making Friends Among Agencies | More Ads Showing Up on Videos | Google Asks Publishers to Report Scraping – MarketingVOX. Available at: http://www.marketingvox.com/facebook-not-making-friends-among-agencies-more-ads-showing-up-on-videos-google-asks-publishers-to-report-scraping-052306/ [Accessed March 6, 2014].

Mathews, J., 2010. UK Evolution of Digital Media Survey Points to Consumer Rejection of Subscription Services? | THE MUSiC VOiD. Available at: http://www.themusicvoid.com/2010/05/uk-evolution-of-digital-media-survey-points-to-consumer-rejection-of-subscription-services/ [Accessed March 6, 2014].

McDermott, J., 2014. Facebook is not making friends on Madison Avenue | Digiday. Available at: http://digiday.com/platforms/facebook-agencies/ [Accessed March 6, 2014].

Microsoft, Microsoft UK | Devices and Services. Available at: http://www.microsoft.com/en-gb/default.aspx [Accessed March 6, 2014].

Microsoft, 2010. What is Digital Media? Available at: http://technet.microsoft.com/en-us/library/what-is-digital-media-2.aspx [Accessed March 6, 2014].

Moss, T., 2014. Disability Discrimination Act (DDA) & web accessibility. Available at: http://www.webcredible.co.uk/user-friendly-resources/web-accessibility/uk-website-legal-requirements.shtml [Accessed March 6, 2014].

Next Communications, Inc., Next Communications, Inc. Available at: http://www.nextcommunications.com/ [Accessed March 6, 2014].

ScrewFix, Screwfix.com – Power Tools, Electrical, Plumbing Supplies & more. Available at: http://www.screwfix.com/jsp/container.jsp [Accessed March 6, 2014].

Shinal, J., 2014. Boom! As mobile video ads explode, Hollywood cashes in. Available at: http://www.usatoday.com/story/tech/columnist/shinal/2014/02/27/mobile-video-ad-sales-boom/5843135/ [Accessed March 6, 2014].

Third Door Media, 2014. What Is SEO / Search Engine Optimization? Available at: http://searchengineland.com/guide/what-is-seo [Accessed March 6, 2014].

Trednpedia, b Influential. Available at: http://binfluential.tumblr.com/ [Accessed March 6, 2014].

TV Licensing, 2014. TV Licensing – Report reveals latest UK TV watching trends. Available at: http://www.tvlicensing.co.uk/about/media-centre/news/report-reveals-latest-uk-tv-watching-trends-NEWS35/ [Accessed March 6, 2014].

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