Microsoft (2010) provide the following definition of digital media: “Digital media refers to audio, video, and photo content that has been encoded (digitally compressed). Encoding content involves converting audio and video input into a digital media file such as a Windows Media file. After digital media is encoded, it can be easily manipulated, distributed, and rendered (played) by computers, and is easily transmitted over computer networks”.
UK Evolution of Digital Media Survey Points to Consumer Rejection of Subscription Services?
A survey undertaken by HP illustrates that when it comes to the progression from physical to digital ownership of media, the UK population are far from being ‘Space Age’.
An article published by forbes desribes “The State Of Mobile Marketing: It’s The Best Of Times And The Worst Of Times”. Although gazillions of people across the planet own a smart phone, only 6% of websites are digitally optimised.
Seth Godin (2008) describes permission marketing as “the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them”.