Assessing Website Design

Our second week of the Digital Communications module we have been given the task of assessing a website. We are required to asses the current website design in respect of its suitability of purpose and audience with relation to:

  • Navigation – site complexity, Usability
  • Credibility – Brand Image, Customer Expectations, Levels of interaction, Site Content, Web Accessibility

I have decided to asses the ScrewFix website. In a previous blog post I made suggestions towards the advantages of having a responsive website. ScrewFix have decided not to use a responsive website but have created a separate mobile site for when you are visiting it on your smart-phone.

“To design an effective website, there are various design parameters that must be taken into consideration simultaneously” (Cebi, 2011).